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Six Ways to Help Support Small and Local Businesses

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  Looking back, 2020 was a devastating year for small businesses. Many closed permanently, and most that survived were forced to downsize or racially alter their business model in order to keep operating. In many instances, customers stepped in a big way with innovative efforts to support their favorite local and small businesses. Here are six things you can do if you wish to help in 2021. 1) Follow and engage with the business on social media One of the easiest and most effective ways to support a small business without spending a dime is by following them on social media. It is easy to engage with their posts and stories by commenting, sharing with a friend, or simply liking their posts.  Social media engagement is extremely important to a small business. If their content receives enough good engagement, algorithms begin pushing it to the feeds of other users with similar interests. This exposure helps a small business get noticed by people who may not know it even exists yet, which
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Beyond Red Roses: A Valentine’s Day Guide for Selecting Something Unexpected

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Valentine’s Day is one of our favorite holidays of the year because it is all about love and happiness! It is a chance to show loved ones – or those we secretly admire – that we think they are special, and we reward them with gifts to show our appreciation. On the surface, that sounds fantastic. We all spread love around and everyone gets presents, what could possibly go wrong? Well, a lot if you do not know what your Valentine’s expectations are and you underdeliver on an occasion that is practically set up on a tee for you to knock it out of the park. Couples celebrating their first Valentine's Day together without knowing the other partner’s expectations ahead of time could be headed for hurt feelings, or even disaster if they are not on the same page and the gift misses the mark. For those who do not know a daisy from a daffodil, we’re here to help you find the perfect gift of flowers for Valentine’s Day that should exceed just about every expectation. Although you should
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Illuminating and Ultimate Grey are Colors of the Year for 2021

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For 2021, two colors – Illuminating and Ultimate Grey – have been selected as the Pantone Color(s) of the Year. This but, but practical color combination that was chosen for its ability to help us feel optimistic and uplifted while reflecting what is taking place in our global culture and inviting us to embrace the value of our differences. This year’s selection provides a stark contrast from last year’s Color of the Year, Classic Blue, a reflective blue tone evocative of the vast and infinite evening sky. As the global color authority and provider of professional color language standards, the color experts at the Pantone Color Institute comb the world looking for new color influences in order to select a new color each year. Pantone chose Illuminating as its 2021 Color of the Year first, only months later deciding to add a second hue, with the intention of them being seen and interpreted as a pair. What difference do these color declarations make? Plenty, because they are the colors y
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